During NeoCon 2016 we traded at the IIDA booth our xchange business card for timeless wisdom
A room is shaped by where you sit in it and when in doubt, cut a window.
The booth was designed by Verda Alexander from Studio O+A in San Francisco. It offered a perfect blend of utility and beauty. During the fair the walls became more and more colourful as people traded their business cards for cards of wisdoms. A truely eye-catching “IIDA” effect.